Product Photo, Is It Important? →

Owning a business means that you constantly have to showcase your products to your client. 

This part is where product photography plays a significant role in any business. It’ll especially give the impression to convince people to buy your products.

The key point is to use high-quality photos that help accentuate what your business is selling, so people get excited and want to learn more. 

Especially for businesses who use online platforms. 

Why is it important for your online platform?

Having an online shop is time-efficient for both seller and buyer, which is increasingly popular in this era. However, the downside of using an online platform means that buyers can’t see the products that you’re selling on your platform in real-life.

This is where the uses of product images come in-handy!

The use of an image is compelling. If you haven’t done it, means that you could lose out on some potential buyers or sale conversions.

A good photo of your product is important in that it can affect your shops making a sale or losing customers. 

Regardless of whether or not that is a fair judgment of your product’s quality, it means you need to have distinct, high-quality photos that showcase what you’re offering.

Let the picture describe!

Have you heard of the phrase “a picture worth a thousand words” ? 

With good images, it’ll cost less of your time to write a lengthy description! 

A simple point description of what you are selling is all that your business needed to let customers know about your products! 

Increase your branding

Indeed, other factors like product design, social media presence, website are beneficial to how people will see your brand, but this doesn’t mean that your product images are less important. 

Product images play a significant part in your general brand presence. Especially, when your business uses an online platform. It’ll help to show your products and how it is perceived by potential consumers. 

So, what are you waiting for? Start using a good photo for your businesses! Who knows it can attract potential buyers.

Are you looking to open up your online ordering platform?

Set up your web platform with Abacus! Strengthen your brand with your own images and colour palette. By uploading your best photos to make your online store or menu attractive.  There’s many things that you can do with our online ordering platform. Ready to set it up? Reach us at sales@abacuspos.co.id, and our team will get in touch with you shortly! 

REFERENCES:

7 Reasons why Professional Product Photography is Vital for any Business – The Yorker. The Yorker. (2021). Retrieved 23 March 2021, from http://www.theyorker.co.uk/sponsored-posts/7-reasons-why-professional-product-photography-is-vital-for-any-business/.

Cernoga, D. (2021). The importance of product photography in eCommerce  • Inchoo. Inchoo. Retrieved 21 March 2021, from https://inchoo.net/online-marketing/importance-of-product-photography-ecommerce/.

The Five Types of Ecommerce Product Photos. Weebly Guides. (2021). Retrieved 23 March 2021, from https://www.weebly.com/guides/product-photography-guide/how-important-is-product-photography.

The importance of good product photography. Fluxmagazine.com. (2021). Retrieved 23 March 2021, from https://www.fluxmagazine.com/importance-of-good-product-photography/.

Memiliki suatu usaha berarti Anda harus terus-menerus memasarkan produk Anda kepada klien Anda.

Di bagian inilah fotografi produk memainkan peran yang penting dalam usaha mana pun. Ini akan memberi kesan untuk meyakinkan orang agar membeli produk Anda.

Poin utamanya adalah menggunakan foto yang berkualitas tinggi yang dapat membantu menonjolkan apa yang bisnis Anda jual, sehingga orang-orang bersemangat dan ingin mengetahuinya lebih lanjut.

Apalagi untuk bisnis yang menggunakan platform online.

Mengapa penting untuk platform online Anda?

Memiliki toko online sangat menghemat waktu baik bagi penjual maupun pembeli, yang semakin populer di era ini. Namun, sisi negatif dari penggunaan platform online berarti pembeli tidak dapat melihat produk yang Anda jual di platform Anda dalam kehidupan nyata.

Di sinilah penggunaan gambar produk menjadi berguna!

Penggunaan gambar merupakan suatu hal yang menarik. Jika Anda belum melakukannya, berarti Anda bisa kehilangan beberapa calon pembeli atau konversi penjualan.

Foto yang bagus dari produk Anda penting karena dapat memengaruhi usaha Anda dalam melakukan penjualan atau kehilangan pelanggan.

Terlepas dari apakah itu penilaian yang adil atas kualitas produk Anda atau tidak, itu berarti Anda harus memiliki foto berkualitas tinggi yang berbeda yang menunjukkan apa yang Anda tawarkan.

Biarkan gambar yang berbicara! 

Pernahkah Anda mendengar ungkapan “sebuah gambar dapat bernilai lebih dari seribu kata” ?

Dengan gambar yang bagus, akan menghemat waktu Anda dalam menulis deskripsi yang panjang!

Deskripsi dengan poin-poin sederhana tentang apa yang Anda jual adalah semua yang dibutuhkan bisnis Anda untuk memberitahu pelanggan tentang produk Anda!

Meningkatkan brand Anda

Memang, faktor lain seperti desain suatu produk, media sosial, situs web bermanfaat untuk bagaimana orang akan melihat merek Anda, tetapi ini tidak berarti bahwa gambar produk Anda kurang penting untuk brand usaha Anda. 

Gambar produk memainkan peran penting dalam keberadaan brand Anda secara umum. Apalagi jika bisnis Anda menggunakan platform online. Ini akan membantu untuk menunjukkan produk Anda dan bagaimana produk itu dipersepsikan oleh calon konsumen.

Jadi tunggu apalagi? Mulailah menggunakan foto yang bagus untuk bisnis Anda! Siapa tahu itu dapat membantu menarik pelanggan baru! 

Apakah Anda ingin membuka platform pemesanan online Anda?

Siapkan platform web Anda dengan Abacus! Perkuat merek Anda dengan gambar dan palet warna Anda sendiri. Dengan mengupload foto-foto terbaik Anda dapat membuat toko atau menu online Anda menjadi menarik. Ada banyak hal yang dapat Anda lakukan dengan platform pemesanan online kami. Siap menyiapkannya? Hubungi kami di sales@abacuspos.co.id, dan tim kami akan segera menghubungi Anda!

REFERENCES:

7 Reasons why Professional Product Photography is Vital for any Business – The Yorker. The Yorker. (2021). Retrieved 23 March 2021, from http://www.theyorker.co.uk/sponsored-posts/7-reasons-why-professional-product-photography-is-vital-for-any-business/.

Cernoga, D. (2021). The importance of product photography in eCommerce  • Inchoo. Inchoo. Retrieved 21 March 2021, from https://inchoo.net/online-marketing/importance-of-product-photography-ecommerce/.

The Five Types of Ecommerce Product Photos. Weebly Guides. (2021). Retrieved 23 March 2021, from https://www.weebly.com/guides/product-photography-guide/how-important-is-product-photography.

The importance of good product photography. Fluxmagazine.com. (2021). Retrieved 23 March 2021, from https://www.fluxmagazine.com/importance-of-good-product-photography/.